SOME RANDOM DUDE

I just read a very good article by Jakob Nielsen on proper writing for weblogs. His opinion is that blogs (most notably, business blogs) should focus more on in-depth articles rather than short, post-lets. I think Mr. Nielsen’s advice is absolutely correct for a large number of business bloggers out there - but I hesitate to agree it is the best format for all business blogs. I genuinely respect Nielsen’s research on the subject, but a few thoughts from my experience have led me to the opinions mentioned below.
(more…)audience, bloggers, blogging, blogs, content, frequent updates, gurus, in depth articles, jakob nielsen, personality, start a blog subject matter

A while back, I read a very interesting article debating the validity of social news sites. There is no denying that the old media machine is beginning to sputter - most notably newspapers. New media has begun to pull visitors away from traditional news outlets with free access to news, less advertising (sometimes) and features unique to the internet such as voting, discussing and recommending. Getting news on the internet is not, well, news at all, however social news is starting to catch on. By catching on, I do not mean our generation, we have been well aware of it for some time - I mean that the larger mainstream is slowly starting to hear whispers of such an idea. The interesting thing is that many people are trying to pit traditional news against social news - as if “there can be only one”. Rather, social news is a great addition to the genre of news which will only improve the public’s access to information.
(more…)democratic, digg, internet, media, money, news, online, ratings, social news, traditional news, voting web

I read a very interesting article, Why the Semantic Web Will Fail, about one person’s thoughts on why the web will never reach its full potential due to the greed and short-sidedness of big business. The author makes some very good points in the article and it is quite compelling to read.

Here’s an excerpt:

The Semantic Web will never work because it depends on businesses working together, on them cooperating.

We are talking about the most conservative bunch of people in the world, people who believe in greed and cut-throat business ethics. People who would steal one another’s property if it weren’t nailed down. People like, well, Conrad Black and Rupert Murdoch.

And they’re all going to play nice and create one seamless Semantic Web that will work between companies - competing entities choreographing their responses so they can work together to grant you a seamless experience?

I think the author is right about one thing - big business is not a big fan of an open, sharing web and will fight it tooth and nail in the name of profit. My feeling however is that business really does not have a choice in the matter. The web is built on a very open, uncontrollable model - opening up infinite possibilities for individuals, competitors and or startups to ruin them in a heartbeat. The web is moving towards a more open model, like it or not. We do not rely on big business, big business relies on us. If corporations do not want to work in that model, all it takes is $15 for a domain name, $100 a month for hosting and word of mouth for some David to take down Goliath.
(more…)content, corporations, delicious, digg, fair play, flickr, information, open data, open web, semantic web, sharing, web 2dot0 youtube

In my first of three articles discussing online advertising, I wrote about what I consider is wrong with advertising. In this article, I will attempt to lay out my thoughts on how advertising online could be improved. One of the issues that I see as a problem of the current online advertising model is the emphasis on money and/or click-throughs. This current article talks about how the almighty click-through reigns supreme, no matter how much it damages the reputation of the site or the product that is being advertised. In addition, site creators seem to just fall in line and accept the one-sided relationship advertisers have laid out for them. Advertisers and site creators need to think smarter by thinking smaller. My thought is to put less money on the table and create more effective advertising partnerships with a smaller group of sites. In addition, the banner needs to finally be put to rest. A site’s real-estate is no match for its author’s thoughts, content and the trust it has garnered with its audience. Lastly, the site creator’s content, in conjunction with the trust from the audience, are not resources to exploit, but are potential partners in a sustainable revenue model.
(more…)advertisers, audience, marketing, money, online advertisements and creativity, online advertising, opinion, partnerships, relationships, revenue, site creators, symbiosis users

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

(more…)ad, ad revenue, advertising, article, catering to the user, click throughs, cnn, ESPN, internet, long term goals, marketing, money, online, opinion, revenue, short term goals, traffic, user experience web