Black Balloon
30.08.07 @ 12:20 amI instantly loved the concept for this awareness campaign for global warming. I think it does a great job to add a tangible angle to an otherwise very invisible issue.
advertising, awareness campaign, black balloon, carbon emissions, co2, education, energy, global warming, tangible viral video
August 30th, 2007 at 4:07 am
$0.00 in Comment Love for September
This campain was originally done for the Victorian government in Australia sustainability victoria
If your inspired, there is a face book group http://www.facebook.com/group.php?gid=4656733962
August 30th, 2007 at 12:05 pm
$0.00 in Comment Love for September
eventually all of those balloons will pop. then ther will be no need to worry anymore. out of site, out of mind.
September 2nd, 2007 at 8:53 pm
$0.00 in Comment Love for September
Good video - it is helpful to make a visual representation for something that is so easy to dismiss as invisible.