Comments on: The Sorry State of Online Advertising

By: fortes.com

fortes.com — Tue, 22 May 2007 22:11:50 +0000

The Sad State of Online Advertising…

While reading an article in today’s New York Times, I saw the following sleazy ad:

How tall is Paris?
Answer correctly to receive your Pink Laptop
You’ve probably seen this genre of ad before, which offers free merchandise for a trivial ta…

By: Alec

Alec — Wed, 02 May 2007 03:32:19 +0000

Great article. I agree that the whole online advertising model has to be reworked and toned down.

I’ve had some issues with Firefox slowing down on me. It turned AdBlock along with another extension was slowing things down. NoScript is not a bad stand-in on its own for AdBlock. The worst of the new ads are Flash/SWF and/or javascript driven. NoScript kills them all before they are born. Amazingly enough you can enable the site owner’s own server usually as the ads are coming off of third party servers.

Have your cake and eat it too.

Now Firefox is lightning fast again.

By: LASTICKO’S WEBTRASH » Ad me Crazy

LASTICKO’S WEBTRASH » Ad me Crazy — Tue, 17 Apr 2007 15:34:09 +0000

[…] Very interesting article on the “Sorry state of online advertising“. […]

By: ˘ time design » artikel serie zum thema online werbung ˘

˘ time design » artikel serie zum thema online werbung ˘ — Tue, 20 Mar 2007 17:20:06 +0000

[…] teil 1 […]

By: Daily Delicious - Google Getting Into TV Ads? » SOME RANDOM DUDE

Daily Delicious - Google Getting Into TV Ads? » SOME RANDOM DUDE — Thu, 08 Mar 2007 00:14:25 +0000

[…] I have been quite vocal on my lack of regard for online advertising and have even spent some time writing about how I think it could be improved. While it may not be in the online world, it is good to see some companies trying to improve the advertising we are exposed to. Our good friends at Google are interested in making TV advertising “useful” for its viewers. I assume this model will be loosely based on their highly successful Adsense program. After spending my youth watching TV and subsequently ridding my life of TV after living on my own, I can understand how some people think TV advertising could get a little smarter… […]

By: Improving Online Advertising (For Everyone) » SOME RANDOM DUDE

Improving Online Advertising (For Everyone) » SOME RANDOM DUDE — Tue, 27 Feb 2007 08:14:13 +0000

[…] In my first of three articles discussing online advertising, I wrote about what I consider is wrong with advertising. In this article, I will attempt to lay out my thoughts on how advertising online could be improved. One of the issues that I see as a problem of the current online advertising model is the emphasis on money and/or click-throughs. This current article talks about how the almighty click-through reigns supreme, no matter how much it damages the reputation of the site or the product that is being advertised. In addition, site creators seem to just fall in line and accept the one-sided relationship advertisers have laid out for them. Advertisers and site creators need to think smarter by thinking smaller. My thought is to put less money on the table and create more effective advertising partnerships with a smaller group of sites. In addition, the banner needs to finally be put to rest. A site’s real-estate is no match for its author’s thoughts, content and the trust it has garnered with its audience. Lastly, the site creator’s content, in conjunction with the trust from the audience, are not resources to exploit, but are potential partners in a sustainable revenue model. […]

By: Matt

Matt — Fri, 02 Feb 2007 19:49:01 +0000

Great article! I work in the ad industry as a creative, and i too am so fed up with the overload of ads online. I think you’re landlord/renter analogy was right on, and it looks like espn.com’s philosophy of “more ads means more revenue” isn’t going away anytime soon. They appear to have found another “room to rent” in thier list of “ESPNEWS Headlines” in the middle column, which wasn’t there a couple days ago when i first read this post. I’m a devoted espn.com reader, and this is the sort of thing that will eventually drive me away from this site.

By: Ben

Ben — Wed, 31 Jan 2007 17:36:56 +0000

I completely agree, but this isn’t just an online thing. Look at newspapers, magazines, TV, radio, whatever. All of them are seeing how many ads they can cram into a small amount of space. At least in its other mediums, ESPN does a little better job of sponsorship and contests. That, in my opinion, is a much more effective way to advertise.

By: Bill W.

Bill W. — Wed, 31 Jan 2007 16:36:30 +0000

I’ve been impressed with the look and integration of the ads over at

http://corkd.com

You’ll notice how close the relationship between the advertiser and the site is. It’s almost like they’ve had real live phone conversations with their advertisers!

By: Garri

Garri — Wed, 31 Jan 2007 11:18:42 +0000

Interesting article as it’s currently a subject I’m researching.

We developed Travel Tag It (http://www.traveltag.it) as an experiment and ads are fed into various areas of our flagship blog Holiday Pad. We use RSS to feed them in.

It was developed for a couple of reasons, the main one not being for money, but as a way to differentiate Holiday Pad from the rest of pack. The travel field is full of affiliate marketing schemes, Adsense and a whole lot more rubbish. It was important that we stood out. Not so much for the sake of standing out but that’s how we are, and how we think (I’m originally from the independent music scene, used to run a small record label)

Also, doing it our way enables us to have full control on how those ads appear on our blog and for us that is paramount. We don’t want our blog filled up with sh!t because that’s all our paymasters have to offer.

However, we have since hit on a better idea to monetize our blog and it’s currently in development. Travel Tag will continue as it is for now.