SOME RANDOM DUDE

I got back from vacation early yesterday and am quite refreshed. I actually had some good play time on and off the computer which was really nice. It is taking me a while to get back into the swing of things, so I might be a little slow on the posting this week - either way, I will be publishing a project late this week/early next week. Additionally, I have a pretty nice article that is around halfway done - so please be patient.

I am really looking forward to hitting the blog hard in the weeks to come. It is good to be back.article, blog, home, play time, posting, project, swing of things vacation

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

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