This post will have been the 8th blog entry in two months. To put that into perspective, in the month of March 2007 this blog had 34 posts alone. Frankly, this is not surprising - updates have slowly trickled downward for the past 3 or 4 months now. There are a few reasons for this - which I can get into in a later post. However, it has been clear that the current model of how I have blogging up to this point on Some Random Dude is not sustainable, nor is it smart. The effort/reward ratio is just not high enough - and while I was willing and able to a year ago, I am no longer.
The thing that has gotten to me the most is the amount of manual labor it takes to publish frequently. I would post 3 or 4 times a week and the traffic would frankly not reflect what I think it should have. Make no mistake, I am not in the camp that believes traffic is the sole measure of success and value - however, it is important. About one year ago, I started setting goals for what I would like to achieve with this blog - goals that I concluded would only be possible with a relatively high frequency of postings. That notion then put me into the pattern of regular weekly posts which became more of a chore than it should have been. I do not think that there’s no coincidence between the fact that some of my most popular posts were written before I started posting weekly content. In retrospect, I sold-out quality for quantity and I am kicking myself now for that.
(more…)blog, blogging, cms, goals, redesign, some random dude traffic
