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DRAG-ing Your Design Down - How To Style Yourself To Anonymity

May 11th, 2006

Have you seen that site with the pretty gradients and the rounded corners with cute drop-shadows? You know, that one that looks all slick and shiny? I bet you have. The problem is, all of us are thinking of a different one. Why? Because there are, oh, about a million of them out there. I have no doubt that there will be a few of you out there that will like me even less after this article. I have pretty much accepted that.

The internet is in a bit of a design rut. We have fallen in love with a particular visual style and we just will not let it go. Everywhere you turn there is a gradient. Drop-shadows are surrounding us. We are pinned down by rounded corners. This, my friends (and soon-to-be enemies), is a perfect example of how trends can show their ugly side. I am writing this article to ask if we are interested in designing websites or just decorating them. If we are in fact interested in the former, perhaps we should think twice about we are doing.
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