SOME RANDOM DUDE

I thought this would be a perfect topic for discussion as it is extremely pertinent due to recent events. Over the past couple weeks, I have been approached multiple times about putting advertising on Some Random Dude. I have been very clear about my thoughts on the subject, but I thought it would be even more interesting to hear your thoughts.

I was telling a colleague of mine about the present offers I have been getting and how I would most likely be holding off on them. He suggested that the opportunity for ad revenue could open up an interesting possibility for this community in the form of a community fund. If the community agrees on advertising, then ads will go up. All the money brought in from advertising (after taxes of course) will go back to the community in the way the community desires. This whole method is quite intriguing to me as it is adding a very large democratic element to the regularly closed-door environment of advertising. In addition, the advertising will be directly benefiting all the right people - the folks who bring in the revenue to begin with.

So, I leave this all up to you. Please leave your comments and/or email me directly if you feel it is more appropriate. I think giving the community a say on this topic makes sense in so many different ways. At the very least, I am pretty sure it will open up a lively discussion.ads, advertising, blog, community, discussion, money, online advertising, revenue, site, some random dude voting

In my first of three articles discussing online advertising, I wrote about what I consider is wrong with advertising. In this article, I will attempt to lay out my thoughts on how advertising online could be improved. One of the issues that I see as a problem of the current online advertising model is the emphasis on money and/or click-throughs. This current article talks about how the almighty click-through reigns supreme, no matter how much it damages the reputation of the site or the product that is being advertised. In addition, site creators seem to just fall in line and accept the one-sided relationship advertisers have laid out for them. Advertisers and site creators need to think smarter by thinking smaller. My thought is to put less money on the table and create more effective advertising partnerships with a smaller group of sites. In addition, the banner needs to finally be put to rest. A site’s real-estate is no match for its author’s thoughts, content and the trust it has garnered with its audience. Lastly, the site creator’s content, in conjunction with the trust from the audience, are not resources to exploit, but are potential partners in a sustainable revenue model.
(more…)advertisers, audience, marketing, money, online advertisements and creativity, online advertising, opinion, partnerships, relationships, revenue, site creators, symbiosis users

For many, the internet symbolizes innovation, creativity and unique expression. Why then is internet advertising so unoriginal, uninspired and uninterested in the people it is targeting? Online advertising symbolizes all that is wrong with the current state of the web. The basic model of advertising bombardment and sensory overload can ruin a site’s reputation while rarely giving the financial return expected. Why have site creators and online advertisers settled for such an unbecoming system? For many site creators, the allure of making income from their site outweighs the needs of their audience. This approach can ultimately cause much more bad than good.

Over the next few weeks, I will be writing about online advertising. This article will focus on what is currently wrong with the most common advertising model used online, the second will discuss my opinions on a better alternative and the third will flush out those ideas into pragmatic examples.

(more…)ad, ad revenue, advertising, article, catering to the user, click throughs, cnn, ESPN, internet, long term goals, marketing, money, online, opinion, revenue, short term goals, traffic, user experience web