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This Week’s Weekly Links of the Week - Week 50

May 14th, 2007

Well, this is it, the big 50. The Weekly Links have been going on for close to a year now and it has become one of my favorites pieces of this blog. Even though I am on vacation, I thought I would take the time to drop the links for you - albeit a bit late.

Nevertheless, please enjoy the links while I enjoy my vacation.

Enjoy the links.

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This American Life Coming to Showtime - The Only Real Reason To Own a TV Nowadays

March 19th, 2007

This American LifeMany of you who know me are well aware that my wife and I do not own a TV - nor do we plan to get one in the foreseeable future. However, after hearing the radio show This American Life was coming to Showtime as a TV series, I personally felt the slightest twinge to jump on the boob-tube bandwagon. It is no surprise to me that a channel such as Showtime would create such a series - frankly, anything resembling This American Life would never survive on network or basic cable TV. On a side note, I find it hilariously predictable how much better the website is for the Showtime version of This American Life than its public radio equivalent. To be expected I guess.

My wife and I have been long-time fans of this show and wish it the fullest of success on TV. Honestly, I could just as easily see folks swarming to it as I could see people not getting it and quickly moving on. Being so far detached from the culture of television at this point, I am not sure if I understand the medium enough anymore to be able to make a valid prediction. Still, I cannot express how happy I am to see a TV network willing to take a chance on something well worth it. As Ira Glass has made very clear, the radio show is not going away - the two will exist together. My hope is that some of the progressive methods that public radio and This American Life have instituted - free podcasts, audio downloads of programs, etc. - will be brought into the Showtime program as well. I know that one person cannot change a whole industry, and a very established industry at that. Still, my hope is that a little bit of public radio will rub off on this one show. Perhaps TV execs will then notice that fans react well to the attitude public radio fosters - you know, putting the priority of distributing the medium to the wide audience possible over pulling in the highest profit. I guess we will see…, , , , , , , ,

Daily Delicious - Google Getting Into TV Ads?

March 7th, 2007

I have been quite vocal on my lack of regard for online advertising and have even spent some time writing about how I think it could be improved. While it may not be in the online world, it is good to see some companies trying to improve the advertising we are exposed to. Our good friends at Google are interested in making TV advertising “useful” for its viewers. I assume this model will be loosely based on their highly successful Adsense program. After spending my youth watching TV and subsequently ridding my life of TV after living on my own, I can understand how some people think TV advertising could get a little smarter…

According to this article, Google is planning on making $11 billion in ad sales - not too shabby. It is not a secret that Adsense is a success from many different standpoints. I would definitely like to see online advertising go even further in its usefulness and site-by-site basis, but I recognize how large of a leap Adsense made to online advertising. Old media advertising could definitely use a shot in the arm at this point - and who better to go it than one of the best success-stories in new media. Still, it will be interesting if new media ideas still work in a different medium. Old media definitely will be eventually making the slow transition to new media - perhaps that evolution will take care of the problem on its own.

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