I have many different interests so it is rare when a site hits on every major one of them. The Stunning Nikon site is well designed, has some very interesting interface treatments, covers some absolutely great photography, takes advantage of Web 2.0, and is user-generated through the Flickr API. Sure, pulling in photos through Flickr is not difficult to accomplish, but the execution of this site in particular really excited me. I may be wrong, but I am almost certain Stamen had something to do this with. If the name sounds familiar, that is because they are also responsible for the Digg Visualizations, most recently the BigSpy project.
With so many great photographers out there, it only makes sense to pick from such a large and talented pool. Sites like these engage not only a company’s current user base, but it also acts as a great bridge to relations for new users. If companies actually care about their customers and wish to aid them (in this case, promotion), people are obviously going to respond in a positive way. I truly am surprised that this is not happening more often. Hopefully sites like these will help change that.
del.icio.us linkcompanies, daily, delicious, flickr, link, Nikon, Photography, public relations, user generated content web 2dot0
